Is tooling included or absorbed?
Ask whether a die is charged separately and who keeps it between orders. A quote with no tooling line has the cost inside the unit price.
Wholesale · Comparison
Two quotes that look the same per box can land very differently. Six checks, three quantity breaks and four numbers turn a price into a comparison.
Six checks
None of these mean a quote is wrong. They are the questions that turn a number into a comparison.
Ask whether a die is charged separately and who keeps it between orders. A quote with no tooling line has the cost inside the unit price.
Ex-works, FOB, DDP and DDU land at very different totals. Compare quotes on the same term, or convert them first.
A 100 g difference in board is invisible in a photo and visible in the price. Ask for the weight in writing.
One, two or full process changes both setup and unit price. Also ask whether the inside is printed.
Compare at the same quantity. A price at 1,000 pcs cannot be set against one at 200.
Over- and under-runs are normal in print and hand assembly. The accepted range should be written on the quote.
Quantity
One number cannot tell you whether a price is good. Three can.
A single price hides whether the setup is heavy or the material is expensive. Three points show the shape of the curve.
Only the quantity should change between tiers. If the specification moves, the comparison is no longer valid.
Below a certain quantity, setup dominates. Above it, material and print dominate. The flattening point is where scaling stops paying.
Stock ties up cash and shelf space. Ordering the tier above what you can sell through is a false saving.
Landed cost
A unit price is the first of four. Comparing quotes on one number is how budgets go wrong.
Spec sheet
If one of these groups is missing from a quote, that is the line that will be argued about later.
Design
Most suppliers include some design help. The useful question is which part is included.
Placing your artwork on a dieline, checking bleed, resolution, colour mode and fonts. This is technical work and we do it at no charge.
A cutting template in your size, with folds, glue flaps and safe area marked.
Creating a logo, choosing a typeface or designing a label system is a different profession. We can advise; we do not replace a designer.
Custom patterns, characters and photography are sourced by you. We print what you approve.
Next in this guide
Where a quote comes from. The pricing guide breaks it into six cost lines and six places cost can come out.
Get a quote
Send the other quote and your specification. We will tell you which lines match, which do not, and where the difference sits.
Inquiry
Share your product, size and quantity.