File format
Vector PDF or the original layout file. A screenshot or a word-processor export is not a print file.
Wholesale · Artwork
Twelve checks and four kinds of proof. What to get right before a file reaches the press — and what each proof can actually tell you.
Preflight
Every one of these is cheaper to fix before plates are made. Most of them take under a minute.
Vector PDF or the original layout file. A screenshot or a word-processor export is not a print file.
Backgrounds and images extend 3 mm past the trim line on every cut edge.
Text and logos stay clear of folds, cuts and glue flaps by at least 3 mm.
Photos at 300 dpi at final size. Web images look sharp on screen and print soft.
CMYK for print. RGB is converted, and some bright colours will not survive the shift.
Brand colours carry a number. A screen colour is a guess without one.
Small text uses 100% K, not a four-colour black, to avoid registration blur.
Text is outlined or fonts are embedded. Missing fonts substitute silently.
The cutting template sits on its own layer and is not printed.
Inside artwork is on a separate page, mirrored where the construction requires it.
Space is reserved for barcodes, batch codes and required wording.
The file name and revision match what was approved, so the press runs the right one.
Proofs
A proof only proves what it was made to prove. Matching the proof type to the decision is the whole point.
Proves layout, text and the position of every element. It does not prove colour, paper or finish.
Proves how the ink behaves on the actual board. The closest thing to the run without running it.
Proves size, structure, fit and how the box opens. It says nothing about print.
Proves the run itself: the first printed sheet is approved against the signed proof before the rest is printed.
Templates
Ask for this before you draw anything. Starting from the correct dieline removes most of the prepress work.
The flat outline of your construction, sized to your product, with every cut, fold and glue flap.
Two offset lines showing where artwork must stop and where background must extend.
Each face named — front, back, lid, base, side — so artwork lands on the right panel.
A short note on how the box folds and where glue goes, useful for photography and mockups.
One agreed naming pattern, so the approved version is obvious at every stage.
A layered sample file showing how the dieline, artwork and finishing layers should be organised.
Artwork
None of these are printing problems. All of them are caught before plating if the file is checked first.
Screen-resolution images look sharp on a monitor and break down at print size. Send the original file, or the highest-resolution version you have.
Artwork that stops at the trim line leaves a white edge after cutting. Extend backgrounds 3 mm past it.
Copy within a few millimetres of a fold or cut can be clipped. Keep it inside the safe area on the dieline.
A brand colour defined in RGB will not match on press. Give the Pantone reference, or ask us to match from a physical sample.
Text and layout edits are simplest before plates are made. After that, both timing and cost change.
Next in this guide
That is the file side. The last step is sending a brief — a photo and a size is enough to start.
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Send the file and your product size. We run the twelve checks and reply with anything that needs fixing before plating.
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